Designed to help people with a recent
diagnosis of cancer prepare for, and
cope better with their treatment
Prehab4Cancer and Recovery Programme is a free exercise, nutrition, and wellbeing scheme in Greater Manchester.
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I was approached by the founders of the program, they needed a complete brand identity and a foundation to launch this initiative.
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The first thing I did was attend a patient focus group where I created a mural with all the information about what mattered to the patients.
I took that away and started working on developing this brand. Going through several feedback sessions with patients, program leaders, and specialists in this area. I pitched this brand to the Director of The Christie research centre, and I delivered a brand package including brand guidelines for them to launch this brand. Later going on to design and build their website too.
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The Launch
This event was one of the most important events in the Trusts calendar and an event I was proud to support. Prehab was the first patient-led cancer initiative and was shortlisted for a Macmillan award, and a Patients’ Choice award to celebrate all the outstanding work taking place within cancer services across Greater Manchester,
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Making an impact
Prehab4Cancer website was completely built an designed using user-centric data. The site uses and MVP and was built and delivered in just one month.
