Social media ad example

Helping Matillion
flex their brand
at scale

I work with an agile team of product managers, strategists, design agencies, events management, writers, engineers, and developers based in Denver, Las Vegas, London, Manchester, and remote workers to craft effective Marketing assets (i.e. roadshow booth, display ads, social ads, onsite graphics, and landing pages). Our high-performing work is trans-created into three languages which translates into a strong global ROI for Matillion. I’m passionate about working at Matillion to help them create great experiences for their customers in smart, hyper-efficient, and scalable ways. As a creative leader, I try to foster an environment where everyone works together to the do their best work, where we listen to our customers and have a bias for action, and where everyone is genuinely eager to help this tech unicorn support some of the largest enterprises in the world.

Creative & Content Strategy

In collaboration with multiple agencies, we created a robust brand experience to help teams to experience analytics ready data in minutes. Any content we created, from the expo hall booth design and build, the visual messaging, to the landing page to register attendees helped Matillion to flex their brand at scale. We also crafted small animated stings for overhead displays which illustrated theatre times and case study quotes very boldly. The concept was simple, useful, and empowering whilst showcasing a powerful product.

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Registering attendees the smart way

My team made a landing page for this event attached to our website. The aim was to help simplify and systematize the registration, nurturing, and QA of this marketing campaign. Our saved registrants a ton of time and resource through efficiency. It helped elevate brand quality because the assets and modules followed the design standards, including accessibility (light and dark mode optimized) that we hold in our product. Following design components. Using energy on the creative parts, like picking the right color palette, the right imagery, and writing the best copy to resonate. We talked to the specific needs of every customer and built a meaningful relationship between Matillion and their users to drive sufficient engagement and amplify conversion.

Marketing Innovation

My team crafted Matillion's onboarding assets for this event (among other lifecycle streams), one-page flyers, and micro animations to help people learn about our vibrant company. These comms, along with most of our campaigns, were trans created for UK, China and France. We stay up to date with industry standards and new technology to make sure that we drove conversion and were relevant, and inspiring. Displaying customer proof points to showcase trust.