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2023
May 2023 I Art Director – Swan Hellenic Limited
Engagement up 627% - social engagement from 120 to 859
I lead and oversee all corporate creative content (digital and print) at Swan Hellenic, which involves concepting, directing, production and execution for brand marketing, trade marketing, global events and trade partnerships. I concepted, directed and executed two campaigns in my first two months, my efforts have helped shift perception of the brand after it's post covid decline increasing sales by 30%, the highest growth in over four years and audience engagement rising by 627% - an all time high. I also manage creative workflows and streamline creative processes.
2019
Feb 2023 I Senior Manager Creative and Brand – Matillion
2020 - 2022 l Creative and Brand Manager
2019 - 2020 l Senior Graphic Designer
$53.7M Revenue., Engagement up 212%
Accelerated the brand from startup to enterprise tech unicorn through deep research and collaboration.
Evolved the brand and eliminated backlogs, creating and implementing processes, and permeating and aligning design principles.
Created education on 'Brand - Your Silent Ambassador', to drive brand awareness and accountability.
Directed and co-executed assets for worldwide roadshow events and user conference, transforming set themes into stories.
Revised and designed various assets across 360 campaigns, video, landing pages, and much more, persuading stakeholders with A/B testing and competitive analysis.
Improved customer experiences through innovating, building, and delivering C-level pitches.
Coordinated and facilitated hack day activities, design council, and project kick-off meetings strengthening problem-solving, and alignment across product and marketing.
2018
Senior Graphic Designer – Comms-care
$51M revenue - design efforts increased annual revenue by 15%.
Developed and managed design through IPO, including print, digital, and video for multiple departments and platforms.
Maximized efforts through utilizing contractors and agencies.
Designed pitch decks, newsletters, and partner marketing assets to formulate and strengthen relationships.
Planned, concepted, and executed annual awards ceremony.
Coordinated sales marketing collateral with copywriters and marketing manager.
Built and maintained all creative processes to ISO standards.
Trained non-creative team members in using design structure
when pitching and training
2016
Interactive Media Tutor – UTC@MediaCityUK
Engagement up by 300%
• Developed print and digital design for Marketing, including web.
• Managed and delegated live briefs with over 30 young designers.
• Delivered training courses for KS4&5 achieving 100% attainment.
• Facilitated open-day promotions.
• Coordinated marketing collateral with the principal and board.
• Delivered careers programme for industry standards.
• Trained other teaching staff to using design strategy in academic subjects.
2015
Video Producer – Amaven
EDUCATION HISTORY
BA Hons (1st Class) Animation
University of Salford
2015
"I've been working with Lindsey for a couple of years now and I'm always impressed by the creative outputs she provides based on a brief. She's worked on a variety of branding and campaign assets during this time. Her imagination, creative flair, and quick turnaround
times are second to none."
Communications and Engagement Lead,
The Christie NHS Foundation Trust
Anna Perkins
" Lindsey is a talented designer
who integrates best practices, requirements, and innovation. Having worked with her in both a professional and personal capacity her work is dynamic and flexible. She is always clear and consistent. I'm continually impressed at her ability to produce designs that simplify complex concepts."
Former Senior Product Marketer
Matillion
Dayna Shoemaker
Lead gen up by 21%, MQLs by 25%, and marketing sourced
& attributed revenue by 30%.
• Collaborated with SMEs to produce scripts.
• Succeeded in scripting and directing over 100 videos in six months, acquired by Stoke City FC and various NHS trusts.
• Created promotional videos to sell the platform.
• Coordinated video shoots, and set-up cameras and kit.
• Reduced initial start-up costs by sourcing team and equipment to create an MVP.
2012 – Present
Design Consultant
Freelance
Faculty AI,
BBC, NHS,
Gordon Ramsay Grp,
Interpal UK.
2006 - 2012
Driving Instructor
Self-employed
Manchester, UK
2001 – 2006
Training Designer
British Gas Plc
Manchester, UK
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