UA92.
marketing & brand awareness
UA92 is a game-changing educational experience designed to unlock greatness, from the Class of 92 and Lancaster University. At UA92 they believe in delivering education that's so much more than a qualification. IT’S PREPARATION FOR LIFE.
I was tasked with demonstrating a creative vision for the following:
a) Social assets
b) Digital ad - programmatic advertising
c) Print advertisement
I started by defining the objectives and goals, conducting research on user personas, and brand messaging, and I gathered data on social stats to see where they could make an impact with overall brand engagement. After a competitor SWAT analysis we discovered that this was a new initiatives in the market, and I strategized on how best to position UA92 to stand out as the best choice for students. With consideration for all platforms initially then using data insights created three initial themes and developed concepts for each, I pitched this concept to a senior leadership team for approval, and using feedback from stakeholders I chose one asset for each go-to-market platform (social, digital and print). I created a series of social banners, crafted an Illustrated poster that converted into a game and could also be handed out as SWAG at open days, and finally I created an animated logo for social, leveraging modern day technology platforms targeted at a demographic who are tech savy to catch their eye.
The road to greatness
At first glance, this poster helps people understand the tools, challenges, support, and confidence that UA92 can give their students to become their best selves and achieve their dreams.
The Board Game
I created a visual that was easy to navigate. I also wanted to create a powerful brand resource to utilize at open day events too. After working with technology for many years, I’ve noticed most companies always need to say a lot when it comes to brand messaging, they fail to give readers fun and instruction creative executions. The demographic for this execution played a vital part in targeting this. This illustration doesn’t miss a thing which helps their readers stay focussed and feeling nurtured, making the brand shine.
Including flat, cut out dice for fun, moving placer cubes with covering logo, color (accessibility), guidance, tone of voice.
Celebrating inclusion, and accessibility. Covering fun elements, challenges, and helping potential students get ready for reaching their full potential in unique UA92 style.
Brand expression
Here are some examples of how the brand elements (logo, photography, typography, illustration, tone of voice, celebrity endorsements, and motion design) were brought together to create a rich brand expression that resonates with the target audience beautifully.
Social media ad example
Programmatic ad example
Animated logo example
Pitch example
